TRENDS

Beauty for a Cause
Sephora (702.361.3727) is honoring women affected by breast cancer by offering pretty pink products that bring hope and give back. In celebration of Breast Cancer Awareness Month, Sephora has created four exclusive items and will donate $1 from the sale of each to The Breast Cancer Research Foundation® (BCRF), a not-for-profit organization dedicated to preventing breast cancer and finding a cure in our lifetime by funding clinical and translational research worldwide. Items include the Sephora Collection Pop Up Hair Brush ($8), the Sephora Collection Color Flip Palette ($15), the Sephora Collection Pink Eyelash Curler ($16) and the Sephora Collection Brush Set ($60).

Make a Difference
The name says it all. The Make A Difference™ Skin rejuvenating treatment ($27.50) by Origins (702.407.8955) will help your skin and contribute to Breast Cancer Awareness Month. Designed for all skin types, this uniquely textured cream-gel moisturizer helps restore and rejuvenate the appearance of damaged and dehydrated skin. Make A Difference™ contains a clinically proven plant complex including Rose of Jericho, Trehalose and Padina Pavonica, which prepares your skin for maximum repair and helps it rebound from dramatic dehydration.  In recognition of Breast Cancer Awareness Month, throughout October, Origins will donate $5 from every North American sale of this limited-edition Make A Difference™ Skin rejuvenating treatment to The Breast Cancer Research Foundation®.

Give Hope
White House | Black Market (702.269.3043) is thinking pink this month with its Give Hope Collection to benefit Living Beyond Breast Cancer. The fashion forward retailer will donate a portion of the net proceeds from its Give Hope Collection, up to $250,000, to Living Beyond Breast Cancer, an organization dedicated to empowering all women affected by breast cancer to live as long as possible with the best quality of life. Purchase one or the whole collection and enjoy the Butterfly Keychain ($15), Give Hope T-Shirt ($38), Give Hope Reversible Tote ($68) and the Hope Necklace ($68).

Keeping a Promise
Perfumania (702.269.9208) is making a sweet smelling promise this month. The perfume superstore is showcasing the PROMISE ME ($34.99) fragrance for women in an effort to support Breast Cancer Awareness Month. With every Promise me Fragrance purchased, a donation to Susan G Komen for the Cure will be made, with a minimum total of $1 million guaranteed. PROMISE ME for women was launched by the designer house of PROMISE ME in 2011. This scent possesses a blend of Mandarin, Bergamot, Blood Orange, Sparkling Yuzu,  Black Currant, Fresh Aldehydes, Pink Peony, Wild Orchid, Rosewood, White Patchouli, Musk.

Time to Sparkle
GUESS (702.617.3489), the American lifestyle brand famous for its trend setting denim and unforgettable campaigns, is partnering for the sixth consecutive year, with Susan G. Komen for the Cure® to support the fight against breast cancer. Each year, GUESS Watches designs a limited edition watch and donates 20% of the proceeds from the sale of each watch directly to Susan G. Komen for the Cure®.  This year, GUESS Watches dazzles with the limited edition Sparkling Pink watch ($105), perfect for the fashionable girl that wants to give back. The watch features a polished silver-tone case, translucent top ring, a multifunction dial noting day and date and pops with twelve pink accent crystals. The Sparkling Pink watch is truly made charitable with sun-silver ribbon details and a single, eye-catching bedazzled pink ribbon, the universal symbol for the fight against breast cancer.

A Charmed Life
Chico’s (702.361.4904) is turning up the charm this month in support of Breast Cancer Awareness Month. The trend savvy store is showcasing the Love Charms 2-in-1 Bracelet ($24) in an effort to raise money for the Living Beyond Breast Cancer organization. Ten dollars from each bracelet sold will be donated to Living Beyond Breast Cancer.

WHAT'S NEW

iPhone App Upgrade
The Town Square iPhone app is getting two new upgrades in the coming months. The first addition will be a Product Search that allows you to enter in a product name or description and obtain a list of results from Town Square stores matching the search criteria. The Product Search function has been tested in other markets with tremendous results and Town Square will be the first to introduce it in the Las Vegas Market.  With the second upgrade, you can purchase tickets to Rave Motion Pictures directly from the Town Square app. The ticket platform works harmoniously with movietickets.com and Rave Motion Pictures to provide movie descriptions, current seat inventory and the ability to purchase tickets to any movie showing at the theater.
Both upgrades will be available this fall.

Mini-Express Train
An electric train with a locomotive and four passenger wagons has set its wheels in motion through the streets of Town Square. The electric train is trackless and powered by a silent 48-volt motor. Patrons can board the train Sunday through Thursday from noon to 8 p.m. and on Friday and Saturday from noon to 9 p.m.  A conductor is on board to take passengers on their journey though the open-air center. Children and adults can ride the mini-express train for $3, and adults with children under three years ride for free. Tickets are available at the Town Square Concierge and can be purchased in advance or the day of the ride. The train runs daily during center hours and can seat up to 22 children and/or adults.

CENTER HAPPENINGS

Classic VW Car Show
Start your engine because more than 200 classic Volkswagens from around the country will be on display on October 1 from 10 a.m. to 4 p.m. courtesy of Classic V-dubs. The show features six classes of cars including The Elite, Just Clean, "Volksrods" & Buses. Awards will be given to the best in show for all six classes and commemorative VW memorabilia will be available for purchase. Admission is free and the award presentation will begin at 3 p.m.

Ride for Kids®
Ride for Kids® is a scenic motorcycle ride on October 2 benefitting the Pediatric Brain Tumor Foundation. The escorted ride begins at 10 a.m. from the Las Vegas Motor Speedway and finishes in Town Square Park. The minimum donation to ride is $35 and includes lunch and entry into the raffle for a new Honda motorcycle, AGV helmet, Cardo Scala Rider, Dunlop tire and Tourmaster luggage (you must be present to win). After lunch, there will be a Celebration of Life program that features interviews with young brain tumor survivors—the Ride for Kids® "stars" of the day. For more information please visit www.pbtfus.org. The Pediatric Brain Tumor Foundation seeks to find the cause and cure for childhood brain tumors by supporting medical research.

WHAT TO DO

Go Pink for Breast Cancer Awareness Month
Go pink this month and support national breast cancer awareness. Several shops at Town Square are supporting this cause in October with items that give back to charitable organizations that make a difference. GUESS by Marciano, Sephora, BCBGMAXAZRIA, Origins, White House | Black Market, Perfumania, Brighton Collectibles and Chico’s have created items that when purchased, a portion of the proceeds will be donated to organizations such as Susan G Komen for the Cure®, the Breast Cancer Research Foundation and Living Beyond Breast Cancer (LBBC).

Visit Terror Town
Be prepared to be scared at Terror Town, an indoor haunted attraction designed to satisfy the most avid thrill seekers. As you walk through the maze of scary scenes you’ll come across a mix of steel props, animatronics and live actors that will make you cringe. From the first scene to the last you’ll be wondering which direction to look next.  Terror Town opens on Thursday, October 6 at 7 p.m., and it will be open every Thursday through Sunday from 7 p.m. until midnight.  On October 20, the haunted attraction will be open every night from 7 p.m. until midnight. Terror Town is designed for middle-school aged children and up. It is located on Avenue North between Ann Taylor and Texas de Brazil. Admission is $15 on weeknights and $20 on Friday and Saturday nights and Halloween night.

See a Horror Flick
Rave Motion Pictures is hosting a Horror Film Festival this month and patrons can see the weekly horror films each Thursday at 9 p.m. for $5. Showing on October 6 is The Shining (1980); on October 13 Rave will show The Thing (1982); on Oct. 20 prepare to be scared by The Exorcist (1973); and on Oct. 27 don’t miss the classic The Amityville Horror (1979).

Go to a Book Signing
The Coffee Bean & Tea Leaf’s October Book of the Month is Crit ($14.95). Notorious L.A. rock critic Gabe Sack is tired. Tired of knee-jerk cynicism. Tired of hating everything on principle. Tired of wrecking bands and relationships with his venom-tipped tongue. Tired of getting black eyes and fat lips from angry musicians. There’s just one thing standing between him and retirement: Las Vegas. Gabe Sack’s final assignment is a heart-of-darkness journey to the bright lights of Sin City, where he’s supposed to pen a withering profile of a legendary lounge singer, Hambert Larkin. But in that land of cheap fakes and grand illusions, Gabe discovers that Hambert Larkin is much more than just a target for an easy hit piece. In Las Vegas, Gabe realizes that redemption can come in the most unlikely places, that frauds and thieves can be saviors in disguise—and that dive-bar karaoke just might save your life. Crit is the hilarious and heartbreaking story of what happens when a rock critic takes the ultimate gamble—and reviews himself. Meet author Andrew Kiraly for a book signing at The Coffee Bean & Tea Leaf on Oct. 1 from noon to 2 p.m.

EAT

Double Helix
Double Helix gets in the spirit of football season with a special game day menu that’s available during all football games. For just $5 a plate you can enjoy Chicken Fingers or five Buffalo Wings, a Chili Dog, Chili Cheese Fries, Mini Short Rib Tacos, Italian Sausage Flatbread Pizza and a seasonal Veggie Platter. Don’t miss out on the drink specials to accompany your meal including wines for $5, beer flights for two at various prices and 25% off of select wine and whiskey flights.

WATCH

THE THREE MUSKETEERS
Based on Alexandre Dumas’ classic novel comes a big-screen action adventure update of THE THREE MUSKETEERS, conceived and shot in state-of-the-art 3D.  They are known as Porthos, Athos, and Aramis – three elite warriors who serve the King of France as his best Musketeers.  After discovering an evil conspiracy to overthrow the King, the Musketeers come across a young, aspiring hero – D’Artagnan – and take him under their wing.  Together, the four embark on a dangerous mission to foil the plot that not only threatens the Crown, but the future of Europe itself. THE THREE MUSKETEERS will be released on October 21 in 2D and 3D.  Call Rave Motion Pictures at 702.362.7283 for show times.